![]() Search engine marketing: Search engine marketing can increase online visibility, domain and page authority by using SEO principles.Another component is Google Ads to enable you to generate leads and conversions. Performance marketing: Performance marketing works with key search engine optimization (SEO) principles to increase domain and page authority and online visibility. ![]() Email marketing: Email marketing techniques and best practices include audience development, chatbots, drip campaigns, email list creation and segmentation, email marketing regulations, key performance metrics, landing pages, newsletters, personas and more.Digital marketing strategy: Strategy is the overall use of fundamental digital marketing concepts and techniques, including the use of market and user research to develop global brand strategy and positioning, experiences, customer journeys, personas and more.Creating a global content strategy, including objectives, metrics and guidelines, requires keyword research, editorial calendars, content production and distribution. Content marketing: Written content can be a major part of digital marketing.Useful analytics platforms and programs include Google Analytics, Google Data Studio and Tableau. Analytics and reporting: Data analysis and visualization let you make data-driven decisions, optimize campaigns and content, and track and report on performance.What is Data Visualization? expand_more.Machine Learning Algorithms expand_more.Statistics Concepts for Data Scientists expand_more.What Can You Do With a Computer Science Degree?.How to Become a Business Analyst With No Experience.Best Master’s in Information Systems expand_more. ![]()
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